In 2017, we partnered with our long-standing client ECCO to deliver a roadshow designed to present the new limited-edition ECCO COOL footwear collection and strengthen brand awareness.
Over the course of two weeks, our promoters travelled across selected shopping centres in Prague, Brno, Pardubice, Hradec Králové and Plzeň. Visitors were introduced to the ECCO COOL collection and invited to claim a discount voucher for their purchase.
To move between locations, our promoters used a branded MINI Cooper, which turned heads and attracted attention wherever it went.
